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Field-Tested Live • Chicago

Build a Sales Process That Closes More Generator Deals.

A one-day, in-person event for generator dealers who want stronger close rates, better team alignment, and a repeatable process for profitable growth.

Date August 5, 2026
Location Embassy Suites Deerfield
Tickets Starting at $549
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Built for generator business owners, sales teams, and operators ready to stop guessing and start scaling.

The Reality

Most Generator Dealers Don't Have A Lead Problem.

They Have A Process Problem.

01

Inconsistent Sales Presentations

Every salesperson runs appointments differently, leading to unpredictable results and lower close rates.

02

Too Much Reliance On Leads

More leads won't fix a broken sales process. Most companies are leaking opportunities they already have.

03

Weak Team Alignment

Sales, operations, office staff, and leadership are often working toward different goals.

04

No Repeatable Growth System

Success depends on individual effort instead of a proven process the entire company can follow.

What You'll Learn

Walk Away With A Sales Process You Can Actually Use.

No theory. No fluff. No generic business advice. Every session is designed specifically for generator dealers and their teams.

✓

Higher Closing Rates

Learn how top-performing dealers structure appointments and present solutions.

✓

Better Team Alignment

Create consistency between sales, office staff, operations, and leadership.

✓

More Revenue Per Lead

Stop relying on more leads and maximize the opportunities already coming in.

✓

Field-Tested Systems

Leave with processes you can implement immediately when you return home.

Field-Tested Live Presentation

Dealer Feedback

Why Dealers Say Field-Tested Live Is Worth Being In The Room

Hear from generator business owners, sales leaders, and teams who have used TSSG training to sharpen their process and grow with more confidence.

“

Chris is a true prodigy in the business and sales coaching field.

Featured testimonial reviewer
Stephen Seidel Seidel Electric, Inc. • Blairstown, NJ
Field-Tested Live event room
★★★★★

“Great presentation! Well worth the trip out and a day spent in a classroom.”

Kyle Johannssen Buzyniski Electric, Inc.
★★★★★

“I learned quite a lot from this sales coaching conference that will help us in our generator business.”

Kevin Thomas Florida Generator
★★★★★

“Amazing experience attending Chris' sessions. If you want to increase your sales and improve your process. Use these guys.”

Drew Dekker NetGain
★★★★★

“A great company, their sales training courses are the best we have sent our employees to. Very informative and always will to help us out when we have questions.”

Eric Quenroe 1st Choice Electrical Service

Real Results

These Aren't Theories. They're Producing Results Right Now.

The systems taught at Field-Tested Live are actively being used by generator dealers across the country.

Featured Case Study

Rack Electric

After implementing TSSG coaching, Rack Electric increased revenue by over 50% while operating with approximately 25% fewer leads.

Instead of chasing more marketing volume, they focused on improving process, accountability, sales execution, and operational consistency.

Learn These Systems In Chicago
50%+ Revenue Growth
25% Fewer Leads Required
1 Day To Learn The Framework
100% Generator Industry Focused

Meet Your Speakers

Learn From The People Growing Their Businesses Right Now.

Field-Tested Live brings together owners, operators, and industry experts who work with generator dealers every day.

Chris Stilwell
Founder & CEO

Chris Stilwell

Chris has helped generator dealers across the country improve sales performance, strengthen accountability, and build scalable systems that create long-term growth.

0 Dealers Coached
0 States Served
0 Years Coaching

Steve Schrieber

Generac - Sales Director

Jesse Rack

CEO - Rack Electric

Kevin Larrison

President - Oklahoma Generator

The Experience

This Is Not A Sit-And-Listen Seminar.

Field-Tested Live is built to put you in the room with other serious generator dealers, coaches, and industry partners who are focused on growth.

01

Live Sales Coaching

Walk through the conversations, scripts, objections, and appointment structure that help dealers close more consistently.

02

Dealer Networking

Connect with other generator business owners and team members who are facing the same sales and operational challenges.

03

Real Q&A

Ask questions, hear what is working in the field, and get practical answers from people actively coaching generator companies.

04

Implementation Focus

Leave with clear takeaways your team can bring back and start using immediately after the event.

Event Agenda

A Full Day Built Around Better Sales Execution.

The schedule is designed to keep the day practical, focused, and directly tied to the way generator dealers sell, manage, and grow.

7:00 AM

Breakfast and Registration

Check in, grab breakfast, and connect with other generator dealers before the day begins.

8:00 AM

Event Start

Set the tone for the day with the sales process, mindset, and accountability systems behind stronger dealer performance.

9:00 AM

Featured Speaker

 

9:45 AM

Break

Grab a snack, stretch your legs, and meet other dealers.

11:00 AM

Featured Speaker

 

12:00 PM

Lunch Break

 

1:00 PM

Featured Speaker

 

3:15 PM

Break

Grab a snack, stretch your legs, and meet other dealers.

5:00 PM

Closing

Wrap up the day with conversations, connections, and next steps for implementation.

Event Location

Join Us In Chicago.

Field-Tested Live Chicago will be held at Embassy Suites Deerfield, giving attendees a convenient event location with space for training, networking, and conversations with other generator dealers.

Venue Embassy Suites Deerfield
Date August 5, 2026
Experience Training, networking, lunch, and dealer conversations
Reserve My Seat
Chicago Event

Designed For Dealers Who Want To Be In The Room.

Come ready to learn, ask questions, meet other growth-focused dealers, and leave with practical next steps your team can use.

Reserve Your Seat

Be In The Room With Dealers Serious About Growth.

Join TSSG in Chicago for a focused, practical, one-day event built to help generator dealers improve sales execution, team alignment, and profitable growth.

Field-Tested Live Chicago

General Admission

Includes access to the full-day event, live training sessions, networking opportunities, lunch, and the dealer mixer.

  • Full-day sales training event
  • Live coaching with TSSG
  • Featured speakers and Q&A
  • Dealer networking and conversations
  • Lunch and event mixer included

Tickets Starting At

$549

One closed generator deal can more than pay for the seat.

Reserve My Seat

Seats are limited for this in-person Chicago event.

Questions

Before You Reserve Your Seat

Here are the most common questions dealers may have before attending Field-Tested Live Chicago.

This event is built for generator business owners, sales reps, office managers, operations leaders, and teams who want a stronger, more repeatable sales process.

No. Field-Tested Live is open to generator dealers who want practical sales training, better team alignment, and real-world growth strategies.

Yes. The event is especially valuable when owners, salespeople, and key team members attend together so everyone hears the same process and leaves aligned.

Your ticket includes access to the full-day event, live training sessions, featured speakers, Q&A, networking opportunities, lunch, and the event mixer.

Field-Tested Live Chicago will be held at Embassy Suites Deerfield on August 5, 2026.

Field-Tested Live • Chicago

Stop Guessing. Start Closing With A Process.

Join TSSG in Chicago and leave with sales systems, coaching, and connections built specifically for generator dealers.

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