THE CHALLENGE

Before partnering with TSSG, Tom and his team faced several persistent issues:

• No standardized sales process – Each salesperson did things their own way, which made results unpredictable and inconsistent.

• Leads slipping through the cracks – Without a centralized system, many opportunities were forgotten or delayed until it was too late.

• Slow, manual quoting – Creating proposals took too long, which frustrated both the sales team and prospective customers.

• Lack of visibility – Leadership struggled to track pipeline health, performance metrics, or where deals were stalling.

• Reactive culture – Instead of proactively managing opportunities, the team felt like they were constantly playing catch-up.

The result was missed revenue, low morale, and an overall sense that the dealership was falling behind competitors who had already modernized their sales approach.

THE SOLUTION

TSSG helped Pridgen Power move beyond disorganized spreadsheets and scattered tools to build a connected, automated sales process built for today’s buyers. The goal was to simplify the team’s day-to-day work while giving customers a smoother, more personalized experience.

TSSG implemented a modern sales automation platform that centralized every part of the sales process, from the first inquiry to the final follow-up. Tasks, communication, and customer data all live in one system, giving the team complete visibility and eliminating the guesswork that had slowed them down.

Through hands-on onboarding and personalized training, the Pridgen Power team became confident and self-sufficient within days. The result is a consistent, customer-focused sales approach that scales easily and adapts to seasonal demand.

Highlights:

• Single source of truth: Every lead, task, and customer interaction in one place.

• Streamlined onboarding: The team learned quickly and adopted automation with confidence.

• Customer journey focus: A process that builds trust and moves homeowners toward informed decisions.

• Agile systems: Tools that evolve with the business and market needs.