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CHICAGO
Field-Tested LIVE
If you are serious about selling more generator systems in 2026, this is where it starts.
Join us in Chicago on August 5th for a full day built around one thing only. Helping you and your team close more deals, build confidence in the home, and create a sales process that actually scales.
This is not theory. This is the exact system being used by more than 145 dealers across 36 states to increase close rates and grow their businesses.
What you will experience
You will spend the day inside the TSSG Field-Tested Sales System. Step by step, start to finish.
Led by Chris Stilwell, CEO and Founder of TSSG, Generac Compass Award winner, and main stage speaker at the 2025 Generac National Conference.
Chris has worked directly with over 145 dealers across the country, helping them modernize their sales process and implement real systems that produce results.
We will also be joined by Jesse Rack from Rack Electric, Kevin Larrison from Oklahoma Generators, and Steve Schrieber from Generac.
All three bring real-world operator experience from running successful generator businesses. They’ve built strong teams, implemented structured processes, and continue to grow in competitive markets.
They’ll be in the room sharing what’s actually working inside their businesses, connecting with attendees, and giving practical insight into how to build a scalable operation.
See how top-performing dealers are:
- Converting more leads without chasing
- Running better in-home consultations
- Presenting payments in a way that makes decisions easier
- Creating structure so the office and field actually work together
- Turning one appointment into a complete plan
- This is hands-on training. Real scripting. Real scenarios. Real coaching.
- Built for dealers who want to stop guessing and start running a real system.
Event Details
Location: Embassy Suites Deerfield
Date: Wednesday August 5th
Time: 7:00 AM to 5:00 PM
- Breakfast and registration open at 7:00 AM
- Training begins at 8:00 AM sharp
- Lunch is provided
- Full day of coaching, scripting, and strategy
Networking Experience
Tuesday night, join us for a casual mixer at 6:00 PM at the hotel.
This is where connections happen. Dealers, owners, and the TSSG team all in one place. No pressure. Just real conversations with people who are building the same type of business you are.
After the seminar, we will also organize a group dinner for anyone staying the night.
Why this matters
Most dealers are not struggling because of leads. They are struggling because of process.
This event gives you the exact structure to:
- Stop losing deals you should be closing
- Create consistency across your team
- Build a system that works whether you are there or not
If you want to grow in 2026, this is a room you need to be in. Secure your spot
Seats are limited and this event is designed to stay hands-on and high-impact.
Get your ticket now and be in the room with dealers who are serious about growth.
Big things to come.
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THANK YOU, CHARLOTTE
Field-Tested LIVE Charlotte was a huge success.
Thank you to everyone that joined us.
What started as a one-day training event became something much bigger: a room full of dealers committed to growing their businesses, improving their sales process, and raising the standard for customer experience across the industry.
From the first session to the final conversation, the energy in the room was incredible. Owners, sales professionals, office teams, and industry leaders came together to share ideas, sharpen skills, and learn the exact systems being used by top-performing dealers across the country.
What We Accomplished Together
Throughout the day, attendees worked through the TSSG Field-Tested Sales System, including:
- In-home consultation strategies that build trust and confidence
- Proven scripting and communication techniques
- Financing presentations that help customers make decisions
- Sales process improvements that increase consistency and close rates
- Team alignment strategies that connect the office and the field
Most importantly, dealers left with practical tools they can immediately implement to create more predictable growth.
More Than Training
One of the highlights of Field-Tested LIVE was the opportunity to connect with other dealers who are facing the same challenges, pursuing the same goals, and building businesses that are designed to scale.
The conversations during breaks, at the networking mixer, and after the event were every bit as valuable as the sessions themselves.
This Is Just the Beginning
Charlotte was another reminder that when great dealers get in the same room, big things happen.
We are grateful for everyone who invested their time to attend, contribute, and make the event a success.
Stay tuned for future Field-Tested LIVE events, new training opportunities, and even more ways to help your team sell with confidence and grow with purpose.
Thank you for being part of the TSSG community.
Big things ahead.
GET TICKETS TO CHICAGO
OUR SPONSORS
A HUGE THANKS TO OUR SPONSORS!
2026 TOUR ANNOUNCED
COMING TO A CITY NEAR YOU IN 2026!
One full day of boots-on-the-ground generator sales training with TSSG:
“It was one of the most impactful sales training experiences I’ve been a part of. It reinforced just how critical the TSSG sales process has been for our business. It has truly been a game changer for us.
There's something powerful about seeing the process come to life in person so I'm sending three of my salespeople to Houston for the next one”
– Michael Murphy, Owner, Premier Generators of Texas
FIELD-TESTED LIVE
Case Study: Rack Electric’s Sales Surge
Rack Electric implemented the Field Tested Method immediately after training and focused on sharper qualification, confident objection handling, and leading with payment options.
- 50% increase in total sales revenue
- Achieved with 25% fewer leads
- Consistent use of discovery questions and clear next steps
- Transparent financing discussed early to remove friction
- Coachable scripts and follow-up frameworks adopted by the team
Result: fewer quotes wasted, more installs booked, and a team that knows exactly what to do from first touch to signature.
“We’ve already seen a substantial increase in closing percentages… The practical insights and hands-on approach were truly game-changing for our team.”
– Jesse Rack, Owner, Rack Electric