“Great presentation! Well worth the trip out and a day spent in a classroom.”
Kyle Johannssen Buzyniski Electric, Inc.Field-Tested Live • Chicago
A one-day, in-person event for generator dealers who want stronger close rates, better team alignment, and a repeatable process for profitable growth.
Built for generator business owners, sales teams, and operators ready to stop guessing and start scaling.
Training for Dealers
What You'll Learn
No theory. No fluff. No generic business advice. Every session is designed specifically for generator dealers and their teams.
Learn how top-performing dealers structure appointments and present solutions.
Create consistency between sales, office staff, operations, and leadership.
Stop relying on more leads and maximize the opportunities already coming in.
Leave with processes you can implement immediately when you return home.

Dealer Feedback
Hear from generator business owners, sales leaders, and teams who have used TSSG training to sharpen their process and grow with more confidence.
Chris is a true prodigy in the business and sales coaching field.

“Great presentation! Well worth the trip out and a day spent in a classroom.”
Kyle Johannssen Buzyniski Electric, Inc.“I learned quite a lot from this sales coaching conference that will help us in our generator business.”
Kevin Thomas Florida Generator“Amazing experience attending Chris' sessions. If you want to increase your sales and improve your process. Use these guys.”
Drew Dekker NetGain“A great company, their sales training courses are the best we have sent our employees to. Very informative and always will to help us out when we have questions.”
Eric Quenroe 1st Choice Electrical ServiceEvent Agenda
The schedule is designed to keep the day practical, focused, and directly tied to the way generator dealers sell, manage, and grow.
Check in, grab breakfast, and connect with other generator dealers before the day begins.
Chris Stilwell sets the tone for the day with the sales process, mindset, and accountability systems behind stronger dealer performance.
Steven Shrieber - Director of Sales, Generac Power Systems
Grab a snack, stretch your legs, and meet other dealers.
Kevin Larrison - Owner, Oklahoma Generators
Jesse Rack - Rack Electric, CEO
Grab a snack, stretch your legs, and meet other dealers.
Wrap up the day with conversations, connections, and next steps for implementation.
Meet Your Speakers
Field-Tested Live brings together owners, operators, and industry experts who work with generator dealers every day.

Chris has helped generator dealers across the country improve sales performance, strengthen accountability, and build scalable systems that create long-term growth.

Generac - Sales Director
Steven Schrieber is a sales and business development leader with more than two decades of experience helping companies scale through strategic growth, channel development, and leadership. As Director of Sales at Generac Power Systems, Steven works closely with contractors and dealers across North America, helping them grow profitable businesses while navigating the rapidly evolving home energy market. Known for his practical insights and deep industry knowledge, Steven brings a unique perspective on leadership, sales, and the future of backup power solutions.

CEO - Rack Electric
Jesse Rack is the CEO of Rack Electric, one of the fastest-growing generator, electrical, solar, and energy companies in the country. Under his leadership, Rack Electric has expanded throughout Florida through organic growth, acquisitions, and an unwavering commitment to customer service. Jesse is widely recognized for building high-performing teams, developing talent within the trades, and creating scalable systems that drive long-term success. His passion for leadership and operational excellence has made him a respected voice in the home services industry.

President - Oklahoma Generator
Kevin Larrison is the founder and owner of Oklahoma Generator, one of the nation's leading Generac dealers and a trusted provider of standby power solutions throughout Oklahoma. With decades of hands-on experience in the electrical and generator industry, Kevin has built his company around technical excellence, attention to detail, and an unwavering commitment to customer satisfaction. As a licensed electrician and successful business owner, he brings real-world insights on leadership, operations, and sustainable growth in the generator industry.
The Experience
Field-Tested Live is built to put you in the room with other serious generator dealers, coaches, and industry partners who are focused on growth.
Walk through the conversations, scripts, objections, and appointment structure that help dealers close more consistently.
Connect with other generator business owners and team members who are facing the same sales and operational challenges.
Ask questions, hear what is working in the field, and get practical answers from people actively coaching generator companies.
Leave with clear takeaways your team can bring back and start using immediately after the event.
Event Location
Field-Tested Live Chicago will be held at Embassy Suites Deerfield, giving attendees a convenient event location with space for training, networking, and conversations with other generator dealers.
Come ready to learn, ask questions, meet other growth-focused dealers, and leave with practical next steps your team can use.
Reserve Your Seat
Join TSSG in Chicago for a focused, practical, one-day event built to help generator dealers improve sales execution, team alignment, and profitable growth.
Includes access to the full-day event, live training sessions, networking opportunities, lunch, and the dealer mixer.
Tickets Starting At
$549One closed generator deal can more than pay for the seat.
Reserve My SeatNot ready to attend in person? Join our FREE webinar first and experience the TSSG training style.
Join The Free WebinarSeats are limited for this in-person Chicago event.
Keep Growing
Get more field-tested sales content through our newsletter, podcast, sales resources, and coaching programs built for generator dealers.
Practical sales, marketing, and leadership insights for generator dealers.
Join The Newsletter → PodcastListen to conversations about sales process, accountability, and dealership growth.
Listen Now → Sales ToolsAccess practical frameworks and tools your team can use in the field.
View Resources → CoachingWork with TSSG to improve sales performance and build a repeatable process.
Explore Coaching →Questions
Here are the most common questions dealers may have before attending Field-Tested Live Chicago.
This event is built for generator business owners, sales reps, office managers, operations leaders, and teams who want a stronger, more repeatable sales process.
No. Field-Tested Live is open to generator dealers who want practical sales training, better team alignment, and real-world growth strategies.
Yes. The event is especially valuable when owners, salespeople, and key team members attend together so everyone hears the same process and leaves aligned.
Your ticket includes access to the full-day event, live training sessions, featured speakers, Q&A, networking opportunities, lunch, and the event mixer.
Field-Tested Live Chicago will be held at Embassy Suites Deerfield on August 5, 2026.
The Reality
Every salesperson runs appointments differently, leading to unpredictable results and lower close rates.
More leads won't fix a broken sales process. Most companies are leaking opportunities they already have.
Sales, operations, office staff, and leadership are often working toward different goals.
Success depends on individual effort instead of a proven process the entire company can follow.
Field-Tested Live • Chicago
Join TSSG in Chicago and leave with sales systems, coaching, and connections built specifically for generator dealers.