GENERAC DEALERSHIP
COACHING PACKAGES

GENERAC DEALER BUSINESS AUDIT

🩺 THE DIAGNOSTIC

Your Business Has a Pulse. Let’s Read It.

If you’re not sure what’s holding you back, but you know something is, this is the place to start. Before your session, you'll complete a 35-point diagnostic that uncovers the strengths and weaknesses in your sales, marketing, and follow-up systems. Then you’ll meet 1-on-1 with Chris Stilwell to review the results.

You'll walk away with a 90-day action plan and three clear priorities to move your business forward. No guesswork. No fluff. Just a short, powerful engagement that gives you answers—and a path.

What You’ll Get:

• 35-point questionnaire to pinpoint issues
• 50-minute private virtual session with Chris
• Full audit of your marketing, sales, and follow-up workflows
• Custom 90-day plan with 3 tactical priorities

Best For:
Owners and Sales Managers who feel stuck or uncertain about their sales performance, lead flow, or customer follow-up—and want a pro-level second opinion.

This Is Your Reset Button.
Get clarity, remove bottlenecks, and take your next step with confidence.

👉 No contract. Just a focused one-time session.

6-MONTH BI-WEEKLY COACHING

🧱 THE BUSINESS BUILDER

You don’t need another marketing campaign—you need a business that can support growth. The Business Builder gives you 6 months of structured, biweekly coaching to clean up your sales systems, team structure, marketing, and leadership processes.

It starts with a deep-dive diagnostic and ends with a real, workable strategy. We’ll map your business, fix what’s broken, and build systems that last.

What You’ll Get:

• 1x In-Person Visits from Chris for Full Access 2-day on-site business deep dive and Seminar's with your Team
• Complete review of your sales, install, service, marketing, office, and leadership teams
• A clear, customized 6-month growth and action plan
• Weekly Sales Meetings (50-minute Google Meet sessions) with your Team and Chris
• Weekly check-ins (30-minute Google Meet sessions) to measure progress and pivot when needed w/TSSG Team
• Daily priority access to the TSSG Team throughout the 6-months
• Access to the exact framework TSSG has used to mentor sales leaders at over 125 Generac dealerships
• Leadership habits built for the realities of HSB Generator sales—not theory
• Sales meeting structure, CRM systems, KPI tracking, and leadership rhythm created by TSSG for Generac Dealers
• Full access to TSSG’s complete library of scripts, training materials, and sales collateral content

Best For:
Contractors adding a Generac division (HVAC, plumbing, electrical), or dealerships that grew fast and need to get their systems in order.

Why It Works:
Because growth without structure equals burnout. We’ll focus on:

• Defining team roles
• Cleaning up lead handling and follow-up
• Simplifying your CRM and sales workflows
• Building marketing that moves the needle
• Coaching owners and leaders to lead better

👉 Build it right. Lead with clarity. Grow without chaos.

FRACTIONAL SALES DIRECTOR

🥷 THE ASSET

When You’re Not Ready to Hire Full-Time, but Need High-Level Sales Leadership.

Most generator businesses don’t have a dedicated sales director. That means owners end up wearing too many hats or sales managers get stretched too thin. The Asset is our fractional sales director program: an ongoing partnership where Chris acts as a strategic sales leader embedded in your company.

You get expert-level coaching, accountability, and performance management—without the overhead of a full-time exec. We help your team set targets, fix problems, and sell with consistency.

What You’ll Get:

• 1-on-1 leadership and team development coaching
• Weekly check-in sessions with Chris
• Review and development of sales KPIs, call reviews, and conversion tracking
• Field-tested sales training, reinforcement, and skill coaching
• Assistance with hiring, onboarding, and managing sales staff
• Custom sales systems and scripting based on your actual process

Best For:
Dealerships that want senior sales leadership without adding a full-time headcount. Ideal for owners who feel like they’re managing sales, installs, service, and marketing… and know something’s got to give.

Why it Works:

This isn’t “check-in” coaching. It’s hands-on, leadership-level involvement. Chris becomes part of your leadership rhythm; driving results, mentoring your people, and holding the team to a higher standard.

👉 If your team needs leadership, structure, and consistent results—The Asset is your ace in the hole.